Saawt
Saawt
Tuning into Diversity: Crafting Saawt's Streaming Experience
Tuning into Diversity: Crafting Saawt's Streaming Experience
Designing a User-Centric, Multicultural Audio Experience for Emerging Markets
Designing a User-Centric, Multicultural Audio Experience for Emerging Markets
Entertainment
Android
iOS
Web
My Role & Project Info
My Role & Project Info
My Role & Project Info
My Role
UX & UI Designer
My Role
UX & UI Designer
My Role
UX & UI Designer
Team
Freelance
Team
Freelance
Team
Freelance
Industry
Entertainment
Industry
Entertainment
Industry
Entertainment
Timeline
2019
Timeline
2019
Timeline
2019
Saawt
Tuning into Diversity: Crafting Saawt's Streaming Experience
Designing a User-Centric, Multicultural Audio Experience for Emerging Markets
Entertainment
Android
iOS
Web
My Role & Project Info
My Role
UX & UI Designer
Team
Freelance
Industry
Entertainment
Timeline
2019
01
What?
About Saawt
01
What?
About Saawt
01
What?
About Saawt
01
What?
About Saawt
An audio streaming platform designed for Middle Eastern and South Asian users
An audio streaming platform designed for Middle Eastern and South Asian users
Saawt is an audio streaming platform designed for Middle Eastern and South Asian users, focusing on both general listeners and content creators. The platform offers a seamless music discovery experience while providing artists with a space to upload and manage their content.
02
Why?
The Problem
02
Why?
The Problem
02
Why?
The Problem
02
Why?
The Problem
Creators and listeners in the Middle Eastern and South Asian markets lacked a dedicated platform that catered to their specific needs, balancing content discovery and monetization.
Creators and listeners in the Middle Eastern and South Asian markets lacked a dedicated platform that catered to their specific needs, balancing content discovery and monetization.
Creators and listeners in the Middle Eastern and South Asian markets lacked a dedicated platform that catered to their specific needs, balancing content discovery and monetization.
Saawt’s vision was to create a localized SoundCloud alternative that catered specifically to users in the Middle East and South Asia, where existing platforms lacked language support and regional content emphasis. The client approached me with a broad concept and an unstructured set of requirements. My role was to turn this idea into a cohesive product experience that met business and user needs.
Mahmud
Mamun
Mamun
Artist
Artist
Artist
As an independent artist, I need a simple yet powerful tool to upload and track my content’s performance, so I can reach my audience without technical barriers.
As an independent artist, I need a simple yet powerful tool to upload and track my content’s performance, so I can reach my audience without technical barriers.
How Might We...
Make content uploading effortless while maintaining robust metadata features?
Ensure seamless discovery of regional and global audio content?
Bridge the gap between artists and listeners with personalized recommendations?
03
Challenges
And Obstacles
03
Challenges
And Obstacles
03
Challenges
And Obstacles
03
Challenges
And Obstacles
What Were the Challenges and Obstacles?
What Were the Challenges and Obstacles?
Unstructured Requirements
No prior user research or defined feature set.
Unstructured Requirements
No prior user research or defined feature set.
Unstructured Requirements
No prior user research or defined feature set.
Unstructured Requirements
No prior user research or defined feature set.
Lack of User Data
Had to rely on competitor analysis and industry benchmarks.
Lack of User Data
Had to rely on competitor analysis and industry benchmarks.
Lack of User Data
Had to rely on competitor analysis and industry benchmarks.
Lack of User Data
Had to rely on competitor analysis and industry benchmarks.
Cross-platform Consistency
Needed to ensure a unified experience across web and mobile.
Cross-platform Consistency
Needed to ensure a unified experience across web and mobile.
Cross-platform Consistency
Needed to ensure a unified experience across web and mobile.
Cross-platform Consistency
Needed to ensure a unified experience across web and mobile.
Content Management Complexity
The Studio Panel had to balance simplicity with feature depth.
Content Management Complexity
The Studio Panel had to balance simplicity with feature depth.
Content Management Complexity
The Studio Panel had to balance simplicity with feature depth.
Content Management Complexity
The Studio Panel had to balance simplicity with feature depth.
04
How?
The Process
04
How?
The Process
04
How?
The Process
04
How?
The Process
Reseach & Discovery
Reseach & Discovery
Competitive Analysis
Conducted competitive analysis of SoundCloud, Anghami, and Spotify. Ran heuristic evaluations of similar platforms to identify usability gaps.
Competitive Analysis
Conducted competitive analysis of SoundCloud, Anghami, and Spotify. Ran heuristic evaluations of similar platforms to identify usability gaps.
Competitive Analysis
Conducted competitive analysis of SoundCloud, Anghami, and Spotify. Ran heuristic evaluations of similar platforms to identify usability gaps.
Competitive Analysis
Conducted competitive analysis of SoundCloud, Anghami, and Spotify. Ran heuristic evaluations of similar platforms to identify usability gaps.
User Persona
Mapped out user personas based on assumptions and available market data.
User Persona
Mapped out user personas based on assumptions and available market data.
User Persona
Mapped out user personas based on assumptions and available market data.
User Persona
Mapped out user personas based on assumptions and available market data.
Competitors of Saawt
Design Process
Information Architecture & Wireframes
Defined a clear navigation structure for both listeners and artists.
Information Architecture & Wireframes
Defined a clear navigation structure for both listeners and artists.
Information Architecture & Wireframes
Defined a clear navigation structure for both listeners and artists.
Information Architecture & Wireframes
Defined a clear navigation structure for both listeners and artists.
Prototype & Iteration
Created multiple iterations based on usability feedback.
Prototype & Iteration
Created multiple iterations based on usability feedback.
Prototype & Iteration
Created multiple iterations based on usability feedback.
Prototype & Iteration
Created multiple iterations based on usability feedback.
Visual Design
Designed a modern & clean UI adhering brand guidelines, suitable for content-heavy interactions.
Visual Design
Designed a modern & clean UI adhering brand guidelines, suitable for content-heavy interactions.
Visual Design
Designed a modern & clean UI adhering brand guidelines, suitable for content-heavy interactions.
Visual Design
Designed a modern & clean UI adhering brand guidelines, suitable for content-heavy interactions.
Usability Testing
Focused on Studio Panel workflows to improve creator experience.
Usability Testing
Focused on Studio Panel workflows to improve creator experience.
Usability Testing
Focused on Studio Panel workflows to improve creator experience.
Usability Testing
Focused on Studio Panel workflows to improve creator experience.
Information Architecture & User Flow
05
Outcome
The End Result
05
Outcome
The End Result
05
Outcome
The End Result
05
Outcome
The End Result
How Did It End?
How Did It End?
The final design provided a fully functional MVP with:
A seamless streaming experience for listeners
A seamless streaming experience for listeners
A seamless streaming experience for listeners
A seamless streaming experience for listeners
A refined content management system for artists
A refined content management system for artists
A refined content management system for artists
A refined content management system for artists
Cross-platform consistency across mobile and web
Cross-platform consistency across mobile and web
Cross-platform consistency across mobile and web
Cross-platform consistency across mobile and web
Though the product impact could not be fully measured post-launch, the client gained a structured and scalable product framework that could be expanded in the future.
Audio Player, Discovery, Artist & User Profile
Audio Player, Channels, and Comments
Content Creation, Import, and Publication
Content Import & Audiobooks
06
Impacts & Learnings
What's the Impact & What Did I Learn?
06
Impacts & Learnings
What's the Impact & What Did I Learn?
06
Impacts & Learnings
What's the Impact & What Did I Learn?
06
Impacts & Learnings
What's the Impact & What Did I Learn?
Impacts & Learnings
Impacts & Learnings
While a full impact assessment was not possible due to contract scope, the design aimed to enhance user experience and fill a market gap in the region. Key learnings from the project included:
Simplified Studio Navigation
Recognized the need for clearer, more intuitive pathways for artists managing content.
Simplified Studio Navigation
Recognized the need for clearer, more intuitive pathways for artists managing content.
Simplified Studio Navigation
Recognized the need for clearer, more intuitive pathways for artists managing content.
Simplified Studio Navigation
Recognized the need for clearer, more intuitive pathways for artists managing content.
Optimized Audio Management
Discovered that simplifying workflow steps in the Studio Panel led to faster and more intuitive content management for artists.
Optimized Audio Management
Discovered that simplifying workflow steps in the Studio Panel led to faster and more intuitive content management for artists.
Optimized Audio Management
Discovered that simplifying workflow steps in the Studio Panel led to faster and more intuitive content management for artists.
Optimized Audio Management
Discovered that simplifying workflow steps in the Studio Panel led to faster and more intuitive content management for artists.
Future-Ready UX
Gained insights into scalable design patterns that can enhance future streaming projects.
Future-Ready UX
Gained insights into scalable design patterns that can enhance future streaming projects.
Future-Ready UX
Gained insights into scalable design patterns that can enhance future streaming projects.
Future-Ready UX
Gained insights into scalable design patterns that can enhance future streaming projects.
07
Opportunities
If There Was a Sequel, What Could We Expect?
07
Opportunities
If There Was a Sequel, What Could We Expect?
07
Opportunities
If There Was a Sequel, What Could We Expect?
07
Opportunities
If There Was a Sequel, What Could We Expect?
Future Enhancements
Future Enhancements
Improved Artist Experience
A better Artist experience could be designed based on real usage analytics.
Improved Artist Experience
A better Artist experience could be designed based on real usage analytics.
Improved Artist Experience
A better Artist experience could be designed based on real usage analytics.
Improved Artist Experience
A better Artist experience could be designed based on real usage analytics.
A/B Testing For UI Improvements
Refining engagement loops based on data.
A/B Testing For UI Improvements
Refining engagement loops based on data.
A/B Testing For UI Improvements
Refining engagement loops based on data.
A/B Testing For UI Improvements
Refining engagement loops based on data.
Social & Monetization Features
Tipping, crowdfunding, and collaboration tools.
Social & Monetization Features
Tipping, crowdfunding, and collaboration tools.
Social & Monetization Features
Tipping, crowdfunding, and collaboration tools.
Social & Monetization Features
Tipping, crowdfunding, and collaboration tools.
By addressing these, Saawt could grow into a true competitor in the regional streaming market.
08
Gallery
Screens
08
Gallery
Screens
08
Gallery
Screens
08
Gallery
Screens
The End
The End
The End
The End
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Joel Spolsky
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Copyright © Khalid Hasan Zibon 2025. Built with ♥️ by me in Framer!
Copyright © Khalid Hasan Zibon 2025. Built with ♥️ by me in Framer!